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Redesigning a Biotech Workhorse 

 From startup origins to scalable production.  

10-year evolution of the miniPCR thermal cycler.

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The Original

Originally designed on a startup budget, the first miniPCR devices were built to meet immediate needs with low-volume production constraints. As demand grew, the limitations of the early design became clear.

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Design Goals

  • Prepare the product for high-volume manufacturing
     

  • Improve strength and assembly efficiency
     

  • Update styling while maintaining brand familiarity

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Exploration & Concepts

Explored form and construction options that preserved key visual cues from the original, while enabling better manufacturability and impact resistance.

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Final redesign optimized for injection molding and snap-fit assembly. Impact resistance and internal structure were improved, while visual updates kept the product recognizable to long-time users.

  • Well-received by end users, with styling that aligned with their expectations and preferences.

  • Cut assembly time by 75% through an intuitive design that also reduced training needs and assembly errors.

  • Improved structural integrity for enhanced durability and long-term performance.

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Same function, evolved form. Designed to scale.
  • Well-received by end users, with styling that aligned with their expectations and preferences.

  • Cut assembly time by 75% through an intuitive design that also reduced training needs and assembly errors.

  • Improved structural integrity for enhanced durability and long-term performance.

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