


Redesigning a Biotech Workhorse
From startup origins to scalable production.
10-year evolution of the miniPCR thermal cycler.



The Original
Originally designed on a startup budget, the first miniPCR devices were built to meet immediate needs with low-volume production constraints. As demand grew, the limitations of the early design became clear.

Design Goals
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Prepare the product for high-volume manufacturing
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Improve strength and assembly efficiency
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Update styling while maintaining brand familiarity

Exploration & Concepts
Explored form and construction options that preserved key visual cues from the original, while enabling better manufacturability and impact resistance.

Final redesign optimized for injection molding and snap-fit assembly. Impact resistance and internal structure were improved, while visual updates kept the product recognizable to long-time users.
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Well-received by end users, with styling that aligned with their expectations and preferences.
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Cut assembly time by 75% through an intuitive design that also reduced training needs and assembly errors.
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Improved structural integrity for enhanced durability and long-term performance.

Same function, evolved form. Designed to scale.
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Well-received by end users, with styling that aligned with their expectations and preferences.
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Cut assembly time by 75% through an intuitive design that also reduced training needs and assembly errors.
-
Improved structural integrity for enhanced durability and long-term performance.














